The problem with the current trend for headlines using, or more often misusing, economic technical terminology, is that they risk paralysing us mere mortals into the business equivalents of rabbits dazzled in car headlights, just waiting to be run over. We have been assailed by double dip and now triple dip recessions, fiscal cliffs, and all manner of disaster scenarios until we can no longer so see the wood for the trees. Yet each day the sun comes up, and we find that, once again, the world has not ended.
My point is that despite all the doom and gloom, since we don’t have a magic wand to change things, we only have two choices, give up and crawl back under the duvet or deal with it. While no-one can deny that things aren’t as easy as they seemed to be before the banking emperors were found to have no clothes, things are not universally disastrous. Even in the torrid areas of retail and construction there are businesses adapting and thriving.
As in nature, so it is in business, those businesses which adapt to the changing environment thrive, while the dinosaurs become extinct. Not perhaps the most comfortable thought in the current economic environment, but if you are prepared to come to terms with the fact that life isn’t fair, so you had just better get on with it, there are things you can do.
First of all, ignore the headlines and concentrate on the underlying economic environment as it affects your business. The consensus is that growth in the UK economy is going to be slow, but of course that is an average of activity across all sectors, so your sector could be better or worse than this.
Next take a step back from fighting the day to day tactical battles and take a longer term view of the business in relation to the business environment you find yourself in. This is something that most businesses just don’t do, and done properly you will be surprised how it can unearth opportunities and identify problems before they occur, allowing you to plan the actions needed to take advantage of the opportunity, or overcome the problem. This doesn’t have to be a time consuming exercise or a complex bureaucratic process, it just requires some hard thinking about where are we now, where do we want to be in the next 3-5 years, and how do we get there. What it may require to be really effective is someone to facilitate the process, preferably bringing a fresh pair of eyes to the business. The key thing is to have someone independent of the day to day activity, to challenge the status quo and ask the awkward questions we all avoid if we can. This may be a non-executive director, if you have one, or an external consultant.
Then once you have developed your longer term plan make sure that it is broken down into action plans, with responsibilities, time scales and resources allocated.
Finally regularly review the plan, it should not be seen as having been written on tablets of stone, and here again the third party can be key to its successful delivery, by regularly monitoring the process and holding people to account. Both the internal and external environments are constantly changing, and your plan may have to change to keep it on track, and maybe even change completely in the event of a major dislocation like the crash of 2008. My view would be that a progress update against the action plans should be discussed at a monthly board meeting, with a quarterly or half yearly review in more depth. Of course if you are hit with a real curve ball that knocks you substantially off track then this will probably require more immediate action. The point is that once you have mapped out the way that you want the business to go, by regularly reviewing progress any deviation can be quickly identified and corrective actions put in place.
And that’s it, a simple process requiring a bit of investment of time and effort. Hopefully once you have seen the benefits and clarity that a regular longer term planning process brings it will become part of the fabric of the business, and that can only result in a better business.
Lastly some good news for manufacturing based businesses; there is funding available to cover 50% of the cost of getting an external facilitator to assist with this process. As always there are criteria to be met but the definition of manufacturing is pretty wide. So if you are interested in learning more I can be contacted at trevor@uniqueconsulting.co.uk, and remember, forget about the headlines and just get on with it!
Zombie Businesses – you will find it dangerous coming out of the crypt!
22/08/2013The term “zombie businesses” has been used over recent years, particularly by insolvency practitioners, to describe those businesses which are just surviving. They have been just able to meet their costs, pay interest on loans etc. but are treading water on the thinnest of knife edges with the risk that the business will fail if things deteriorate just a bit more. The numbers of these businesses peaked last year, with things improving in 2013, but there is some good and some bad news if your business falls into this category.
First the good news; the latest survey by a leading insolvency practitioner shows a fall of 39% in the numbers of these “zombie businesses” in the second quarter of 2013 compared to the same quarter a year ago. This result they see as the first real sign of recovery in the economy, although there are other signs around of the first of the much maligned “green shoots of recovery”. This is particularly good news if you are a business in the food and beverage or logistics sectors which showed some of the biggest falls.
Unfortunately there is a downside to the good news, and in this case it is the problems likely to be faced by these businesses as the recovery gains pace. If they weren’t under financed before the recession, they are likely to have exhausted all their reserves just surviving, and are therefore likely to be chronically under funded. Experience from past recessions has shown that the most dangerous time for these businesses is actually as the economy starts to recover and the order book starts to grow. This is because many businesses don’t realise the negative impact that this will have on their cash flow as they have to increase their purchases of raw materials and finance a growing debtor book.
However all is not lost, this disaster scenario can be avoided with a little thought and planning, rather than rushing in, grabbing every order that comes onto the radar, keeping your fingers crossed and hoping for the best.
If your business fits the description of a zombie business or you feel that you need some help to plan your future in an uncertain world, give me a call. An initial meeting to discuss how I might be able to help is free and there is absolutely no obligation. There is even better news if you are in the manufacturing sector; there is the potential for 50% of the costs of my work being funded under a scheme managed by the Manufacturing Advisory Service.
But don’t just take my word for it; you can see how I have helped past clients in my testimonials and past experience on my LinkedIn profile by clicking the button below.
So don’t be afraid to come out of the crypt into the light of a new dawn for your business, you just need to plan your resurrection. Zombies arise!
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Tags:Business, Business Advice, Business Basics, business recovery, Business Success, Business Support, Cash Flow, insolvency, Owner Managed, recession, Small Business, SME, Strategic Planning, Strategy
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